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Business storytelling about energy and climate change: the case of Brazil’s ethanol.

Climate change narratives often evoke scary scenarios. But in business discourses, the climate change narrative often emerges as an opportunity rather than a threat. This paper examines the predominant business storytelling ploys used by Brazils sugarcane industry association, UNICA to promote the i...
  • por Portal Padrão
  • publicado
  • 05/12/2017
  • 3:48 PM